5 Skills You NEED to be a Modern Marketer

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The marketing landscape is always evolving as new tools and technologies constantly alter the way in which every marketer works. A career in marketing may refer to various jobs as the industry is laced with several different roles, but generally speaking, marketing refers to the management of relationships between consumers and a business. This often involves the process of showing potential consumers why they should use a company’s product or services.

Prestige Recruitment Group understand the importance of a great marketer, so we’ve compiled a list of the top five skills you NEED to be a modern marketer:


1) Communication Skills

Marketing is a form of professional communication, as you need to communicate the benefits and advantages of your business to potential consumers and existing customers. This may come in the form of explicit conversation, such as responding to customers over social media and replying to emails, but it may also come in the form of indirect, metaphoric advertisements. You might also need to create content for blogs or run e-mail campaigns.

Inside the company, communication skills are also vital as most marketing teams consist of different people with unique creative ideas. It is therefore important that you are able to communicate effectively to management and other members of the team to get your ideas across.

Regardless of the specifics of your job role, linguistic ability is vital for any marketing career and so you should ensure that you have exceptional communication skills.  


2) Technological Skills

Over the years, marketing has become more digitally focused, especially with the growth and development of the Internet and so it is important that you have a thorough understanding of technology. You will be expected to use project management software, CRM’s and other creative programmes such as Photoshop and Illustrator. Therefore, it is vital that you get to grips with entering the digital workspace, as well as the physical workplace. You can learn more about this here.


3) Creativity Skills

Closely linked to our previous point, it is vital that you also have creative skills. When you enter the digital workspace and use programs such as Photoshop and Illustrator, you must have a creative eye and be able to tell what looks good, and what works. Everything you create must be aesthetically pleasing, professional and to the highest standard so make sure you develop your creative skills when you can.

As well as this, if you are working in marketing it is vital that you come up with innovative and exciting ideas so that you can engage with potential consumers and customers – being creative and thinking outside the box is crucial.


5) Analytical Skills

As technology and society develop, marketing requires a lot of research and analytics in order to determine what the audience wants. Part of marketing relies heavily on carefully crafted strategies that may be altered, as campaigns may have to change course based on the analytical information received. There are tonnes of free tools that can measure the success of campaigns and it is, therefore, vital that you can use analytical figures to make changes accordingly! 


4) Enthusiasm to Learn

The marketing industry revolves around constantly changing trends and ideas. Because of this, it is vital that marketers are developing their skills and knowledge in order to stay on top of their game, which is why so many marketing qualifications have expiry dates! The sheer scale in which society, technology and trends develop due to tools like the Internet means that marketers have to learn faster than ever.


Marketing can be a very rewarding career, especially as it has quantifiable results. When working in marketing, you can really promote change and transform your company’s sales figures and engagement through interaction. It is also good for individuals who are eager to constantly develop their knowledge. If you fancy it and think you could work in marketing, get in touch with us! We recruit for a variety of marketing roles from digital marketing assistants to marketing managers!


Jessica Greaney
Digital Marketer
0121 244 5004